The AI-powered operating system for the trades
PlumbLine Ops runs your trade business end to end — leads, estimates, crews, invoices, and marketing — in one system that keeps working while you're on the wall, on the road, or off the clock.
Built by contractors. Proven daily on a real painting company.
The leaks every trade business knows
Leads go quiet. Estimates get guessed. Invoices get forgotten. Margins vanish into hours nobody tracked. The industry's own numbers tell the story:
Sources: Harvard Business Review lead-response research; Levelset Construction Cash Flow Report (764 firms); QuickBooks construction survey (600+ owners); industry benchmark data.
One login, not six subscriptions
A CRM here, an estimating app there, a calendar somewhere else, marketing nowhere — and you, re-typing the same customer into all of them at 10 PM, wondering what you missed. When it's one system, every piece feeds the next automatically.
What's inside
All the tools, organized the way you actually work — from the first click to the paid invoice to the marketing that wins the next one.
"I never know if the marketing money is actually working — or where the next slow week is coming from."
Job logged 2 min ago from the truck
"Someone hits the website Sunday night. If nobody answers by Monday, they've already called three other companies."
"I question myself on almost every estimate — too high and I lose the job, too low and I eat it."
"Field all week, paperwork all weekend — and I still forgot to invoice somebody."
"We're busy as hell — but when I finally look at the numbers, the margins keep surprising me."
Every campaign, every dollar, attributed.
Communication
Client texts, emails, crew questions, portal messages — today they live in four apps and one overwhelmed phone. Here they live in one system the whole team can see.
Email and text threads merged into one conversation with the full history — anyone on the team can pick it up cold and sound like they've known the client for years.
One tap suggests the response — written from the actual conversation. Saved snippets handle the questions you answer ten times a week.
Direct messages and job groups with photos and files — searchable, attached to the business, and still there when the crew changes.
Client replied? Photo uploaded? Invoice overdue? The right person gets pinged with a one-tap jump straight into the conversation.
Two-way message translation with trade vocabulary — and the whole app runs in both languages for your team.
Your own business number with carrier registration handled step-by-step in the app — the channel homeowners actually answer.
What's included
Typical monthly cost of assembling the same capabilities from standalone tools — versus one PlumbLine plan.
| Capability | Typical standalone cost | PlumbLine Ops |
|---|---|---|
| CRM & sales pipeline | $50–100/mo | ✓ Included |
| Production-rate estimating | $99–120/mo | ✓ Included |
| Proposals & e-signature | $40–80/mo | ✓ Included |
| Scheduling & online booking | $30–50/mo | ✓ Included |
| Invoicing & payment collection | $30–60/mo | ✓ Included |
| Job costing & profit tracking | $50–100/mo | ✓ Included |
| Client portal | $50–100/mo | ✓ Included |
| Email & SMS campaigns | $80–160/mo | ✓ Included |
| Review & reputation management | $100–160/mo | ✓ Included |
| Social content tools | $50–100/mo | ✓ Included |
| Workflow automation | $100–170/mo | ✓ Included |
| AI assistant | $50–100/mo | ✓ Included |
| Content written from your finished jobs | agency retainer, $1,000+/mo | ✓ Included |
| Assembled separately | $1,700+/mo — across a dozen logins | One plan. One login. |
Standalone figures are typical market ranges for comparable small-business tools; your stack may vary. The dozen logins part, you already know.
AI with a seatbelt
The rule that never bends: anything that leaves the building — an email, a text, an estimate, a post — waits for a human tap. The AI drafts. You decide. Every time.
Built for how you actually work
A guided path from empty account to first estimate — with a one-tap starter library of real production rates and materials from a working contractor. No four-figure setup fee, no consultant.
Estimate on-site, snap receipts at the counter, approve marketing from the truck, check the schedule from bed. Installs like an app — your clients get one with your logo, too.
Built and operated by people who run a trade business on this exact software every day. When you ask a question, the answer comes from experience, not a script.
Proven where it counts
Every estimate, schedule, invoice, campaign, and published job page at TruCare Painters runs through the same build you'd be using. When we say the job log takes two minutes from the truck — it's because we do it from the truck.
Pricing
No feature paywalls, no hidden quotes, no four-figure setup fees. The software is one flat plan with every module unlocked — and the things that cost money when you use them (texts, postcards, AI) are billed at printed rates, like materials.
Estimating, proposals, pipelines, scheduling, portal, payments, marketing, KPIs — one plan, every module. Add teammates as you grow.
Texts, phone lines, postcards, and AI are metered at rates printed right on the pricing page. You pay for them when they're making you money.
Setup Studio and the starter rate library take you from signup to your first real estimate in an afternoon. Onboarding isn't a product here. It's just included.
Full price list publishes at launch — every number in the open, locked in for founding customers. Want in early? Get on the founders list.
Stage one of the loop
Custom-designed, built for local search, wired straight into your PlumbLine account — bookings, leads, and published job pages flow automatically. Plans include hosting, security, and the content engine.
Your site, alive and healthy — hands-off, with AI-powered edits on request.
Every finished job becomes a project page and blog post on your site.
Adds social posting from every job and the yearly promo campaign calendar.
Pick your look, pick your build, pick your plan — pay nothing today. Choose a monthly plan and your card is simply saved: we build your preview free, and you're only charged (at your plan discount) when you approve it. Prefer no plan? A 25% deposit starts the build and is credited in full.
Start your buildQuestions
No. The app runs your business on its own — estimating, scheduling, invoicing, campaigns, KPIs, all of it. The website is stage one of the loop: where the project pages live and where new leads book themselves in. Most owners add it once they see the content engine working.
Keep the parts of your current tools you like — production-rate estimating, interactive proposals, pipelines, follow-up automation are all here. Then add what a stack of separate tools can't give you: one record of every customer, marketing generated from your finished jobs, a branded client portal, built-in team chat, and campaign-to-invoice tracking. One login, zero double entry.
No. Content is generated only from what you log — your photos, your notes, your towns. Customer quotes are only ever pulled word-for-word from verified, linked reviews. And nothing publishes or sends without your approval — that rule has no exceptions.
An afternoon, not a month. Setup Studio walks you through it step by step, and the starter library loads a working contractor's production rates and materials in one tap — you adjust the numbers to your market and start estimating.
Exactly what you decide. Roles are built by you with granular permissions — a painter can see their schedule, jobs, and chat without ever seeing your pricing, margins, or money screens.
Yes and yes. Custom-built sites are yours on full payment — even if you later cancel the monthly plan. Your customer data is yours, exportable, always.
Email billing@plumblineops.com with your business name and trade — we'll set you up the same day.